L.L.Bean,Inc.has been reducing the number of catalogs it sends out while increasing its sales and profits.With _____,L.L.Bean now identifies customers who have purchased recently and often and have spent considerable money.Such customers are most likely to purchase again.
A) predictive data
B) trending
C) correlation analysis
D) recency-frequency-monetary analysis
E) hypothesis testing

Question

Quizplus · Accepted Answer

RFM analysis identifies customers likely to purchase again because they have bought recently or frequently or spent a lot.

LLBean,Inc