Which of the following techniques used to analyze marketing databases considers whether a customer has made a purchase recently as well as how often that customer makes a purchase?
A) Recency-frequency-monetary analysis (RFM)
B) Predictive modeling
C) Customer valuation
D) Data mining
E) Lifetime value analysis

Question

Quizplus · Accepted Answer

Recency-frequency-monetary analysis (RFM)identifies those customers most likely to purchase again because they have bought recently,bought frequently,or spent a specified amount of money with the firm.

Which of the Following Techniques Used to Analyze Marketing Databases