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Marlo Has Launched an On-Line Dictionary for Elementary School Children,but

Question 48

Multiple Choice

Marlo has launched an on-line dictionary for elementary school children,but she has yet to establish a promotional campaign for the site.Tools that she could use effectively include all of the following EXCEPT:


A) targeted e-mail messages to school administrators
B) a newsletter about language development sent electronically to parents and schools
C) affiliate marketing with Webster,Britannica,and other adult dictionaries and information sources
D) on-line advertisements on sites like PBSkids.org,Disney.com,and nickelodeon.com
E) untargeted e-mail messages to develop broad national attention

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