Marlo has launched an on-line dictionary for elementary school children,but she has yet to establish a promotional campaign for the site.She is considering using the power of email to encourage customers to tell their friends about her dictionary.This is known as .

Question

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The situation described is an example of viral marketing, where Marlo is relying on customers to spread awareness of her product through word-of-mouth or sharing via email.

Marlo Has Launched an On-Line Dictionary for Elementary School Children,but