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SCENARIOS Longaberger

Question 70

Multiple Choice

SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Longaberger.Susan was unfamiliar with Longaberger baskets until she followed a link from a craft supplies Web site to the Longaberger Web site.The craft supplies site is probably a(n) .


A) outlet of Longaberger
B) channel leader for Longaberger
C) channel partner of Longaberger
D) affiliate of Longaberger
E) data warehouse for Longaberger

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