SCENARIOS
Longaberger
Longaberger is a company that sells baskets,pottery,fabrics,home decor and home accessories through independent sales consultants.It has a Web site at www.longaberger.com.A visitor at this Web site can learn how to become a sales consultant and present a Longaberger home show for their friends.Answers to any questions someone might have who would like to sell Longaberger baskets are available at the site.There are additional pages at the site that tell the company's history,offer decorating tips,and spotlight this month's products.Each month the company,which began as a producer of high-quality baskets,creates an on-line newsletter for its customers,who are very brand loyal.One issue of the newsletter included sale information,new product information,and a story about the history of the Longaberger family.Access to the newsletter is available at the Web site.
-Refer to Viking Kittens.Jamie happened upon the Viking Kittens,and thinking it very humorous,sent the link to her husband,father,brother,and close friends.Jamie is engaging in:

Question

Quizplus · Accepted Answer

Jamie is sharing the link to the Viking Kittens with her friends and family, which is an example of viral marketing. Viral marketing is when customers share a company's message or content with others, which spreads like a virus. Pass-along marketing refers to a company's deliberate effort to encourage customers to share their message or content. Spread-the-word marketing is another term for viral marketing. Extension marketing and FLC marketing are not relevant to this scenario.

SCENARIOS Longaberger