Kyra is shopping for a kitchen faucet.She surfs the Internet doing research on available styles,manufacturers,and prices.When she finds the faucet she wants,she prints out the pricing information at Faucet.com (the lowest-priced Internet retailer)and takes it to her local plumbing store.She tells the manager that if she can get the same price at the store,she will buy locally rather than over the Internet.This is an example of crossing between online and offline environments.

Question

Quizplus · Accepted Answer

This is an example of the bargaining power of buyers. Kyra is using the pricing information from the lowest-priced Internet retailer to negotiate with the local store. She has the power to choose where she wants to buy based on the price, and is using this power to try and get a better deal at the local store.

Kyra Is Shopping for a Kitchen Faucet