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At the Hagarty & Adolph Funeral Home,there Are Coffins Priced

Question 95

Multiple Choice

At the Hagarty & Adolph funeral home,there are coffins priced at $1,200,$2,000,$3,500,and $5,000,the owners of the funeral home,have chosen price lining because it will:


A) enable him to carry a larger total inventory
B) maintain all of the product line at the same stage in the product life cycle
C) confuse customers and allow salespeople to sell more of the expensive models
D) reach several different target market segments
E) thwart competitors that are trying to sell similar products

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