A sales promotion campaign could include any (or all)of the four promotional elements of the promotional mix.
Correct Answer:
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Q2: A trade allowance is a price reduction
Q14: A marketer who wants the greatest impact
Q14: With relationship selling the salesperson would spend
Q15: Marketers find it much easier to evaluate
Q15: To qualify a sales lead,a salesperson must
Q16: Coupon distribution by packaged-goods manufacturers has been
Q20: Relationship selling is typically used to sell
Q22: Falina Blanc typically negotiates the price with
Q23: Sales promotion:
A) is a publicity tool
B) is
Q37: The final selling duty for most successful
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