SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to The Entertainment Book.BP-Amoco used _____ to enhance its relationships with its customers.

Question

Quizplus · Accepted Answer

BP-Amoco used premiums to enhance its relationships with its customers. Premiums are items that are offered for free or at a reduced price with the purchase of another product. In this case, BP-Amoco offered The Entertainment Book as a premium to its customers.

SCENARIOS Digital Cookware