SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Kraft Foods.Sometimes the compensation plan alone is not enough to motivate a sales team to produce the volume of sales or the profit margin required by management.Which of the following can be used to further motivate a sales team?

Question

Quizplus · Accepted Answer

All of these options can be used to motivate a sales team. Cash bonuses can provide a tangible incentive for meeting or exceeding sales goals, recognition at an annual sales meeting can provide a sense of accomplishment and motivation, pay raises can serve as a long-term incentive for high-performing salespeople, and effective sales leaders can provide guidance, support, and inspiration to the team. Combining multiple motivators can be even more effective in driving sales success.

SCENARIOS Digital Cookware