SCENARIOS Digital Cookware

SCENARIOS
Digital Cookware
Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to College Entertainers.The student activity board members who attended a NACA conference were approached by a talent agent who represents a group of comedians who have been known to use profane language in their routines.Several of the college students told the agent how poorly received that type of language was at their college.The agent promised the group the comedians he represented were able and willing to perform an act they could bring their grandmothers to see without being embarrassed.In this example,the agent was:

A) getting referrals
B) doing a preapproach
C) qualifying leads
D) using trade promotions
E) handling objections