_____ advertising is used to stimulate demand for a new product or product category and is heavily utilized during the introductory stage of the product life cycle.
A) Comparative
B) Innovative
C) Focused
D) Image
E) Pioneering

Question

Quizplus · Accepted Answer

Pioneering advertising, also known as introductory advertising, is used to create awareness and generate interest for a new product or product category. It aims to establish the product's unique features and benefits in the market and is heavily utilized during the introductory stage of the product life cycle.

_____ Advertising Is Used to Stimulate Demand for a New