Comparative advertising:
A) does not have high claim recall effectiveness
B) has always been legal but is in bad taste
C) allows advertisers to falsely describe the competition
D) was not allowed before the 1970s if the other brands were mentioned by name or shown
E) has high recall of the brand name of the advertised goods,but not for the named,competitive brand

Question

Quizplus · Accepted Answer

Before the 1970s, comparative advertising was not allowed if the other brands were mentioned by name or shown. Afterwards, it became legal with certain regulations in place. Options A, B, and C are incorrect because comparative advertising can be effective, legal, and truthful while still being tasteful. Option E is partially correct, but comparative advertising can also have high recall for the named competitive brand.

Comparative Advertising