Hill's Science Diet dog food has been available at pet stores and veterinary clinics for years.Then the manufacturer of Hill's has developed Hill's Science Diet for dogs with sensitive skin.This product differs from the company's previous product offerings because it produces healthy skin and shiny coats.Hill's other dog food was not designed for dog's with sensitive skin._____ advertising should be used for the new Hill's Science Diet for dogs with sensitive skin.

Question

Quizplus · Accepted Answer

Pioneering advertising is used when a product is new to the market or when a company wants to inform consumers about a new product category. Since Hill's Science Diet for dogs with sensitive skin is a new product offering, pioneering advertising would be appropriate to introduce it to the market.

Hill's Science Diet Dog Food Has Been Available at Pet