Comparative advertising is:
A) like a mirror because it compares all negative and positive features of both products
B) like a shotgun in that it compares multiple features of two products
C) like a rifle in that it only compares a single benefit or advantage
D) only used by companies at the highest level of the pyramid of corporate responsibility
E) is accurately described by none of the above

Question

Quizplus · Accepted Answer

Comparative advertising typically focuses on comparing specific features or benefits of competing products, but the descriptions in options A, B, C, and D do not accurately capture the essence of comparative advertising.

Comparative Advertising Is