A(n)_____ is a specific communication task that should be accomplished for a specified target audience during a specified period of time.
A) advertising objective
B) marketing mix
C) media schedule
D) advertising life span
E) promotional mix

Question

Quizplus · Accepted Answer

This definition directly relates to an advertising objective, which is a specific goal that an advertising campaign aims to achieve within a certain timeframe and for a specific audience.

A(n)_____ Is a Specific Communication Task That Should Be Accomplished