In advertising,the goal is to sell the product's _____,not its _____.
A) benefits; attributes
B) characteristics; appeals
C) values; traits
D) competitive edge; virtues
E) differential advantage; properties
Correct Answer:
Verified
Q68: An ad for Crystal Geyser bottled water
Q70: Which of the following is what consumers
Q70: An advertising _ identifies a reason for
Q71: The UPS Store's advertising "What Brown Can
Q72: Kellogg's has a brand of Frosted Flakes
Q74: Gucci,a very expensive brand of clothing and
Q75: An ad for an AT&T MasterCard offered
Q76: Realemon juice relies on the slogan,"Fresh Lemon
Q77: UPS uses their "White-board" campaign to show
Q78: The Highway Transportation Agency once used ads
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents