Which of the following statements about developing an advertising campaign is true?
A) Advertisers use DAGMAR to determine the product's appeal.
B) The last stage in the process is to execute the message.
C) The product's unique selling proposition is identified early so that advertising objectives can be efficiently set.
D) Evaluating results of an advertising campaign helps marketers to adjust objectives for future campaigns.
E) In developing an advertising campaign,it is more important for the advertiser to identify the attributes than the benefits.

Question

Quizplus · Accepted Answer

Evaluating the results of an advertising campaign helps marketers to adjust objectives for future campaigns. The other statements are incorrect. DAGMAR is used to set advertising objectives, the message execution occurs after the objectives and strategies are set, the unique selling proposition is identified as part of the creative strategy, and identifying benefits is more important than attributes in advertising.

Which of the Following Statements About Developing an Advertising Campaign