Which of the following statements about the selection of media for advertising is true?
A) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
B) The media selection is typically unrelated to the advertising objectives.
C) The appeal and executional style of the ad strongly affect the media selection.
D) Creative work is finished before the media are selected.
E) None of these statements about the selection of media for advertising is true.

Question

Quizplus · Accepted Answer

The appeal and executional style of the ad strongly affect the media selection. The media chosen should be able to effectively convey the message and the style of the ad to the target audience. Factors such as the target audience, budget, and advertising objectives also play a role in media selection. A billboard ad may have different creative planning compared to a television ad, and creative work may need adjustments based on media selection. Therefore, option A and D are incorrect. Option B is incorrect as media selection should be aligned with the advertising objectives.

Which of the Following Statements About the Selection of Media