In 2004,the movie company that produced The Bourne Supremacy used advertising,personal selling,public relations,and sales promotion to communicate with its target audience for the movie.The movie production company's _____ was composed of its plan on how to use these tools.

Question

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The promotional strategy outlines how the company will use advertising, personal selling, public relations, and sales promotion to communicate with their target audience. Option A is also a possible answer, but promotional strategy is a more specific term in this context. Option C (selling plan) and Option D (marketing mix) are too narrow to describe the company's overall plan for communication and promotion. Option E (strategic goals) is too broad and does not specifically address the use of promotional tools.

In 2004,the Movie Company That Produced the Bourne Supremacy Used