The American Plastics Council wants to create more consumer demand for products that are packaged in plastic.The council has developed a(n)_____ in which it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

Question

Quizplus · Accepted Answer

The sentence indicates that the American Plastics Council has developed a promotional strategy that will use all elements of the promotional mix to create a coordinated plan. The other choices, such as "tactic for communication" and "communication objective," are too specific and do not capture the scope of the council's plan.

The American Plastics Council Wants to Create More Consumer Demand