Ernest has three engineering degrees.He has hired an interior decorator to update his home.He is tremendously frustrated when he asks what he thinks are simple questions about weight-bearing walls and insulation requirements,and the designer is unable to understand.Yet Ernest has the same problems when the designer starts talking about mauve,cerise,and magenta.Why is the communication process not working in this instance?
A) The designer is not intelligent enough to understand engineering.
B) Noise is interfering with both encoding and decoding.
C) The wrong medium has been used.
D) The sender and receiver do not share overlapping frames of reference.
E) Personal selling should not be used to market this type of product.

Question

Quizplus · Accepted Answer

The problem in this communication process is that the sender (Ernest) and the receiver (the interior designer) do not share overlapping frames of reference. Ernest is using technical engineering language, while the designer is using design language. They need to find a way to bridge this gap and communicate in a way that is understandable to both parties.

Ernest Has Three Engineering Degrees