When Heinz introduced its ketchup globally,it had to first deal with the fact ketchup is not a household staple outside the United States.Heinz has had to show foreign users how ketchup can be used.Globally,Heinz has had to rely primarily on _____ advertising.
A) reminder
B) persuasive
C) informative
D) compulsive
E) influential

Question

Quizplus · Accepted Answer

As Heinz had to show foreign users how ketchup can be used, the advertising needs to be informative in nature. Informative advertising is used when the marketer aims to create brand awareness and educate the customers about the product and its benefits. It provides useful and factual information about the brand, its features, and benefits. Therefore, the best choice is informative advertising.

When Heinz Introduced Its Ketchup Globally,it Had to First Deal