Which of the following statements about the AIDA model is true?
A) The AIDA model explains why public relations is the most important element in the promotion mix.
B) Advertising is most effective at the purchase stage of the AIDA model.
C) Certain promotional tools are more effective at certain stages of the AIDA model.
D) Sales promotion is not helpful during the attention stage of the AIDA model.
E) The promotional mix should not be influenced by the AIDA model.

Question

Quizplus · Accepted Answer

The AIDA model suggests that consumers go through four stages (Attention, Interest, Desire, Action) when making a purchase decision, and certain promotional tools are more effective at each stage. For example, advertising may be most effective at generating attention and interest, while sales promotions may be most effective at encouraging action. Therefore, choice C is the only true statement as it highlights the importance of using specific promotional tools at each stage of the AIDA model.

Which of the Following Statements About the AIDA Model Is