For which of the following purchases is Leah most likely to pass through all four stages of the AIDA process?
A) a tube of toothpaste
B) toilet tissue
C) cat food
D) a wedding gown
E) batteries for her digital camera

Question

Quizplus · Accepted Answer

A wedding gown is a high-involvement purchase that requires significant mental and emotional investment. Leah is likely to pass through all four stages of the AIDA process (Attention, Interest, Desire, Action) before making a decision. The other options are lower-involvement purchases that may only require a few stages of the AIDA process or none at all.

For Which of the Following Purchases Is Leah Most Likely