Frigo Design has developed easy-to-install panel sets to update any refrigerator,dishwasher,or compactor made since 1942.As Frigo Design plans its promotion for its new chalkboard panels,which of the following factors will be likely to affect its promotional mix?
A) Its chalkboard panels are a new product.
B) Its chalkboard panels are targeted to families with school-aged children.
C) Its chalkboard panels are easy to install.
D) Its panels fit any refrigerator,dishwasher,or compactor made since 1942.
E) All of these factors will affect Frigo's promotional mix.

Question

Quizplus · Accepted Answer

All of the factors listed will affect Frigo Design's promotional mix. The fact that the chalkboard panels are a new product will impact how Frigo promotes it, as the company will likely need to create awareness and generate interest. The fact that the panels are targeted to families with school-aged children is important because it will influence the messaging and channels used to reach this audience. The ease of installation is a selling point that will likely be highlighted in advertising and other promotional materials. Lastly, the fact that the panels can be used on appliances made since 1942 is important because it expands the potential audience for the product.

Frigo Design Has Developed Easy-To-Install Panel Sets to Update Any