For a product like audio cassette tapes,which is in the decline stage of its product life cycle,:
A) persuasive advertising is commonly used
B) heavy public relations is used to maintain brand loyalty
C) personal selling should be used to obtain distribution
D) sales promotion is used to build market share
E) none of these is true

Question

Quizplus · Accepted Answer

In the decline stage, companies typically reduce marketing efforts and costs, as the product is being phased out.

For a Product Like Audio Cassette Tapes,which Is in the Decline