Question 1

Encoding is the:

Accepted Answer

Encoding is the process of converting the sender's ideas and thoughts into a message that can be understood by the receiver. The sender chooses what message to convey, decides on the words and symbols to use, and arranges them appropriately to create the message. Therefore, option B is the correct choice.

Question 2

_____ is the conversion of the sender's ideas and thoughts into a message.

Accepted Answer

The process of converting the sender's ideas and thoughts into a message is called encoding. This involves selecting words, symbols, or other means to convey the message in a way that can be understood by the receiver.

Question 3

The communication process itself consists of:

Accepted Answer

The communication process consists of encoding (creating a message), decoding (interpreting the message), channel (the medium through which the message is transmitted), sender (the person or entity transmitting the message), and receiver (the person or entity receiving the message). Therefore, choice D is the best answer. Choices A, B, and C each only include some of the necessary elements, while choice E only includes extraneous factors (comprehension and noise) and doesn't include all necessary elements.

Question 4

A channel in communication is:

Accepted Answer

A channel in communication refers to any medium used for transmitting a message from the sender to the receiver. It could be a face-to-face conversation, emails, phone calls, social media, advertising platforms, and so on. Therefore, option E is the correct answer.

Question 5

Campbell soup has been promoted with television commercials,radio spots,newspaper coupons,and magazine advertisements.In the communication process,these media served as _____ for transmitting the message.

Accepted Answer

Channels are the media through which the message is transmitted. In the given scenario, television commercials, radio spots, newspaper coupons, and magazine advertisements are the channels used by Campbell soup to transmit their message to the target audience.

Question 6

The most successful global marketing managers realize that:

Accepted Answer

The most successful global marketing managers realize that there can be translation and possible miscommunication of their promotional messages due to cultural differences. This understanding helps them to take necessary actions to ensure effective communication with their target audience.

Question 7

USA cable television uses radio,television,magazine,and newspaper advertising to inform television viewers about new episodes of Monk,a popular television series.USA uses _____ communication.

Accepted Answer

USA cable television is using various forms of mass media such as radio, television, magazines, and newspapers to reach a large audience and inform them about the new episodes of Monk. This type of communication is called mass communication.

Question 8

The _____ is the originator of the message in the communication process.

Accepted Answer

The sender is the person or party who originates the message in the communication process. They may encode their message and transmit it through a chosen channel to a receiver, who decodes and interprets the message. The communicator is a broader term that can refer to all parties involved in the communication process, including the sender, receiver, and any intermediaries. The encoder is specifically responsible for translating the message into a format suitable for transmission through a particular channel. The channeler is not a commonly used term in communication theory.

Question 9

Within the communication process for a car dealer ad,which of the following would be an example of noise?

Accepted Answer

All of these are examples of noise because anything that interferes with the effective transmission or reception of a message can be considered noise. Competing ads, news stories, physical surroundings, and the presence of other people can all distract or detract from the intended message of the car dealer ad.

Question 10

The maker of Frank's RedHot pepper sauce spend $25,000 to create an ad that was targeted to consumers the Southwestern U.S.market.Because it created the ad itself and used no ad agency,Frank's RedHot sauce engaged in:

Accepted Answer

Encoding refers to the process of creating a message to be sent to the intended audience. In this case, Frank's RedHot created the ad themselves, meaning they were responsible for encoding the message.

Question 11

Procter & Gamble spent $25 million on its "Locks in the Spills" promotion campaign for Bounty paper towels.Procter & Gamble is the _____ of the message in the communication process.

Accepted Answer

Procter & Gamble is the sender in the communication process because they created and initiated the promotion campaign for their product, Bounty paper towels.

Question 12

Which of the following is NOT a disadvantage a firm using mass communication might experience?

Accepted Answer

Mass communication typically has a lower cost per person exposed compared to personalized communication methods, making it not a disadvantage in terms of expense per person.

Question 13

The manufacturer of Meridian yam products spent $25,000 to create an ad that ran in the Thanksgiving issue of a popular cooking magazine.Because it was the originator of the communication process,Meridian is a(n):

Accepted Answer

Meridian is the sender because they were responsible for creating and initiating the communication process by spending money on an ad in the cooking magazine.

Question 14

_____ is the interpretation of the language and symbols sent by the source through a channel.

Accepted Answer

Decoding is the process of interpreting the symbols and language that have been sent by the source through a channel. It is the counterpart to encoding, which is the process of creating the symbols and language to be sent. Perceiving communication, channeling, and semiotics are related concepts, but they are not the specific process of interpreting the language and symbols sent by the source.

Question 15

Veterinarian Richard Dixon places his service's advertising messages on outdoor signs and in the yellow pages of the phone book.These communications are directed at the _____,the person who will decode the message.

Accepted Answer

The receiver is the person who will decode the message and is the target of the advertising messages. The sender (A) is the person or entity who is transmitting the message, the encoder (C) is the person or entity who is creating the message, the channeler (D) is the medium through which the message is being transmitted, and the communicator (E) is the overall term for both the sender and receiver in the communication process.

Question 16

Just as Grace was in sight of a billboard for the Riverbend Antique Mall,a police car drove by with its lights flashing.Grace was so concerned with seeing where the police car went that she totally missed seeing the mall's billboard.In terms of the communication process,the police car acted as:

Accepted Answer

The police car and its flashing lights created a distraction for Grace, which is an example of noise in the communication process. Noise refers to any external or internal factors that can disrupt or distort communication between the sender and the receiver.

Question 17

Bag Media is a British company that sells space on paper bags to advertisers who want to drive consumers to their Web sites.A Bag Media representative is making a presentation to several Internet entrepreneurs who are interested in getting traffic to their Web sites.The company rep is engaged in:

Accepted Answer

The Bag Media representative is engaging in interpersonal communication as they are directly presenting their product and communicating to potential clients. Telemarketing, publicity, mass communication, and crowd selling do not accurately describe the communication taking place in this scenario.

Question 18

Communication to large audiences,usually through a medium such as television or a newspaper,is called _____ communication.

Accepted Answer

Mass communication refers to the process of communicating to a large audience through a medium such as television, radio, newspaper, or the internet. This form of communication is often used by organizations, governments, and media outlets to disseminate information, news, and messages to a large and diverse audience.

Question 19

_____ is anything that interferes with,distorts,or slows the transmission of information.

Accepted Answer

Noise is defined as anything that interferes with or distorts the transmission of information. Choices A, B, C, and D are not complete or accurate definitions of noise.

Question 20

Procter & Gamble hired an advertising agency to create a $25 million campaign for Bounty paper towels.The ad agency created a "Locks in the Spills" message for Bounty ads.The ad agency acted as the _____ of the message.

Accepted Answer

The ad agency is responsible for encoding the message, or putting it into a form that can be sent to the audience (in this case, through advertisements).

Quiz 14: Integrated Marketing Communications