Kmart utilizes a strategy of setting moderate to low prices on large quantities of products,and then uses substantial amounts of promotion to stimulate a high turnover of inventory.Kmart offers a wide variety of different product lines.Kmart is an example of a:
A) factory outlet
B) mass merchandiser
C) convenience store
D) franchising operation
E) specialty store

Question

Quizplus · Accepted Answer

Kmart's strategy of setting moderate to low prices on large quantities of products and using substantial amounts of promotion to stimulate high turnover of inventory is characteristic of a mass merchandiser. Kmart also offers a wide variety of different product lines.

Kmart Utilizes a Strategy of Setting Moderate to Low Prices