Albertson's,Kroger,Winn-Dixie,and other supermarket chains offer a variety of nontraditional goods and services such as video rental,flower shops,dry cleaning,and banking.This practice is called:
A) convenience merchandising
B) retail wheeling
C) specialty service
D) trade-up positioning
E) scrambled merchandising

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of offering a variety of nontraditional goods and services in a retail setting. This allows retailers to differentiate themselves from competitors and provide additional conveniences to customers.

Albertson's,Kroger,Winn-Dixie,and Other Supermarket Chains Offer a Variety of Nontraditional Goods