According to the text,one way supermarkets establish long-term relationships with their customers is to:
A) conduct longitudinal focus group studies
B) avoid any obviously ethnic appeal
C) limit the number of nonfood items carried by the stores
D) create and use loyalty marketing programs
E) create customer correlation studies

Question

Quizplus · Accepted Answer

The text mentions that supermarkets establish long-term relationships with their customers through loyalty marketing programs, which indicates that creating and using such programs is a way supermarkets can achieve this goal. Choice A (conducting longitudinal focus group studies) and choice E (creating customer correlation studies) are not mentioned in the text as ways supermarkets establish long-term relationships with their customers. Choice B (avoiding any obviously ethnic appeal) may be a strategy to appeal to a wider range of customers, but it is not mentioned in the text as a way to establish long-term relationships. Choice C (limiting the number of nonfood items carried by the stores) is not mentioned in the text as a way supermarkets establish long-term relationships with their customers.

According to the Text,one Way Supermarkets Establish Long-Term Relationships with Their