As competition in the retail industry has intensified,Kmart began selling a _____ of clothing called Route 66.It is the only place that you will find the Route 66 brand.The prices of this merchandise are lower than that for national brands and give consumers greater value.
A) private brand
B) generic brand
C) family brand
D) promotional brand
E) specialty brand

Question

Quizplus · Accepted Answer

Private brand, also known as store brand, refers to products that are exclusively sold by a particular retailer under its own brand name. Kmart's Route 66 clothing line is a private brand because it is only available in Kmart stores and is not sold by any other retailer.

As Competition in the Retail Industry Has Intensified,Kmart Began Selling