The most predominant aspect of the store's presentation is its _____,or the overall impression conveyed by the store's physical layout,decor,and surroundings.
A) merchandise depth
B) location
C) price strategy
D) atmosphere
E) total merchandise mix

Question

Quizplus · Accepted Answer

The term "atmosphere" refers to the overall impression conveyed by the store's physical layout, decor, and surroundings. Merchandise depth refers to the variety of products available within a particular category, location refers to the placement of the store in a physical area, price strategy refers to the pricing tactics used by the store, and total merchandise mix refers to the range of products offered by the store overall. None of these directly relate to the store's presentation or atmosphere.

The Most Predominant Aspect of the Store's Presentation Is Its