One of the new developments in retailing is m-commerce.M-commerce refers to the ability to:
A) use unique communication techniques to send advertising messages
B) create situations in which the AIDA technique is effective
C) to more efficiently manage customer demand with inventory
D) shop using wireless mobile devices
E) motivate consumers to buy more by creating more feedback channels

Question

Quizplus · Accepted Answer

M-commerce specifically refers to the ability for consumers to shop and make purchases using wireless mobile devices such as smartphones and tablets.

One of the New Developments in Retailing Is M-Commerce