Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,then its choice of channels will largely be influenced by:

Question

Quizplus · Accepted Answer

Producer factors, such as the company's financial, managerial, and marketing resources, are the primary concern in this scenario. Therefore, Canesta's choice of channel will be largely influenced by these internal factors.