Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If in choosing its channel,Canesta is most concerned about supplying the number of consumers who have expressed interest in such a device,then its choice of channels will largely be influenced by:

Question

Quizplus · Accepted Answer

Market factors, such as the size of the target market and the availability of distribution channels, are likely to have the greatest impact on Canesta's choice of channels to ensure it reaches the number of consumers who have expressed interest in the virtual keyboard device. Exclusivity agreements, possession factors, product factors, and internal environmental characteristics may also play a role, but are less likely to be the primary factor.