Peachtree Windows has no windows in inventory waiting for someone to order them.It does not make a window until it is ordered.It is able to make 27,000 different window configurations,and will make special adjustments to these configurations if there is a request for modifications as long as the modifications meet the company's exacting safety requirements.Peachtree Window engages in:
A) niche marketing
B) product development
C) mass customization
D) marketing aggregation
E) customer accumulation
Correct Answer:
Verified
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