_____ is the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage.

Question

Quizplus · Accepted Answer

Channel partnering refers to the collaboration of all channel members in order to create a seamless supply chain that ultimately serves customers and generates a competitive edge. This type of partnership involves shared information, resources, and goals between manufacturers, distributors, and retailers in order to deliver the best possible customer experience. Selective partnering refers to the process of choosing specific partners to work with, while franchising involves the licensing of a company's trademarks and systems. Intensive integration and closed channel distribution are not commonly used terms in the context of channel partnerships.

_____ Is the Joint Effort of All Channel Members to Create