Companies that are most likely to succeed in the development and introduction of new products typically:
A) establish an environment conducive to achieving new-product objectives
B) make the long-term commitment needed to support innovation and new-product development
C) capitalize on experience to achieve and maintain competitive advantage
D) use a company-specific approach that is driven by corporate objectives and strategies with a we-defined new-product strategy at its core
E) do all of the above

Question

Quizplus · Accepted Answer

Each of the choices listed contributes to a company's likelihood of succeeding in the development and introduction of new products. Establishing an environment that supports innovation, making a long-term commitment to new-product development, capitalizing on experience and maintaining competitive advantage, and having a well-defined new-product strategy that is aligned with overall corporate objectives and strategies are all important factors in driving successful new-product development efforts.

Companies That Are Most Likely to Succeed in the Development