_____ is the first filter in the new-product development process.It serves to eliminate new product ideas that are inconsistent with the organization's new product strategy or are obviously inappropriate for some other reason.
A) Applied diffusion
B) Introductory diffusion
C) Business Analysis
D) Test marketing
E) Idea screening

Question

Quizplus · Accepted Answer

Idea screening is the first filter in the new-product development process, which is used to evaluate and eliminate product ideas that are not consistent with the organization's new product strategy or are not feasible for some other reason. It helps to focus on the most promising ideas and reduces the cost and time of developing and launching unsuccessful products. The other options such as Applied diffusion, Introductory diffusion, Business Analysis, and Test Marketing generally come later in the new-product development process.

_____ Is the First Filter in the New-Product Development Process