After the research team at DairyMade had generated more than two dozen new product ideas for a substitute for coconut that tastes the same but has zero cholesterol,the company formed a committee to analyze whether the product ideas were consistent with the organization's new-product strategy.This is called:
A) business analysis
B) diffusion
C) idea screening
D) test marketing
E) idea generation

Question

Quizplus · Accepted Answer

The process described in the question is idea screening, which involves analyzing and evaluating potential new product ideas to determine whether they align with the company's overall strategy and goals. Business analysis involves a more in-depth financial and market analysis of the selected ideas, while diffusion refers to the spread of a new product or innovation through a market. Test marketing involves launching the product in a limited market to determine consumer response, while idea generation is the first step in the new product development process, where ideas are generated through various methods such as brainstorming.

After the Research Team at DairyMade Had Generated More Than