A manufacturer of athletic equipment is finding it difficult to compete with cheaper imported merchandise.Which of the following is a potential source of new product ideas?
A) current retailers who carry the manufacturer's equipment
B) its foreign competitors
C) the company's employees
D) customers who have requested its catalogs
E) all of these

Question

Quizplus · Accepted Answer

All of the options can potentially provide new product ideas. Current retailers may suggest improvements or new features for existing products. Observing foreign competitors can help identify trends and new technologies that can be incorporated into the manufacturer's products. Employees may have innovative ideas or suggestions for new products. Customers who have requested catalogs may provide insight into their interests and needs.

A Manufacturer of Athletic Equipment Is Finding It Difficult to Compete