At what stage of the new-product development process are most new-product ideas rejected?
A) test marketing
B) diffusion
C) business analysis
D) idea screening
E) idea generation

Name: At what stage of the new-product development process are most new-product ideas rejected? A) test marketing B) diffusion C) business analysis D) idea screening E) idea generation
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Screening is the stage when the bulk of the ideas are rejected for being incompatible or impractical.

At What Stage of the New-Product Development Process Are Most