Which of the following is the LEAST likely source for new-product ideas?
A) a company's distributors
B) its customers
C) its employees
D) its financial lenders
E) its competitors

Question

Quizplus · Accepted Answer

Customers,employees,distributors,and competitors are interacting with the marketplace and may have ideas for goods to serve customer needs.The bank from which the company gets its debt financing is the least likely alternative here.

Which of the Following Is the LEAST Likely Source for New-Product