Stouffer's added 25 percent more meat to its Lean Cuisine Skillet Sensations meal-in-a-bag.The addition of more meat made the product acceptable to men as well as women and expanded its target market.The meatier Lean Cuisine Skillet Sensations is an example of a(n):

Question

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Stouffer's did not create a new product or product line, but rather tweaked an existing product to appeal to a new market segment. This is an example of a repositioned product.

Stouffer's Added 25 Percent More Meat to Its Lean Cuisine