Question 1

What is the most important factor in a successful new-product introduction? What are three reasons why products fail? Identify five characteristics of firms have that typically experience success in new-product introductions.

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Question 2

There are five categories of adopters that participate in the diffusion process.Name and briefly describe each of these five categories in the correct order from earliest adopter to last adopter.

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Question 3

When choosing a test market,managers need to consider many criteria for a good test market city.List six criteria.

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Question 4

What three ways can test marketing can cause problems for a company? What are two alternatives that can be used instead of traditional test marketing?

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Question 5

List the four stages of the product life cycle.List four typical characteristics for each stage.

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Question 6

Describe how a multinational corporation can most efficiently and effectively meet the needs of the global market.

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Question 7

There are five product characteristics that can be used to predict and explain the rate of acceptance and diffusion of a new product.Name and briefly describe four of these characteristics.

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Question 8

What is the final stage in the new-product development process? What tasks are set in motion during this stage?

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Question 9

After products and marketing programs have been developed for new products,they are usually tested in the marketplace.What is test marketing? How may a company benefit from the use of test marketing? How can test marketing cause problems for a company?

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Question 10

After successful business analysis of a new product,the development stage begins.Describe the development process.Be sure to explain the difference between laboratory testing and use testing.

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Question 11

Briefly describe a typical marketing strategy followed for the four Ps's in each stage of the product life cycle.Name the stages of the product life cycle at the top of the chart.

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Quiz 10: Developing and Managing Products