The large variety of frozen dinners marketed by Stouffer is an example of a _____ for Stouffer.
A) marketing mix
B) product line
C) product mix
D) product equity
E) mix consistency

Question

Quizplus · Accepted Answer

A product line refers to a group of products that are closely related and marketed by a company under a single brand name. In this case, the variety of frozen dinners marketed by Stouffer make up their product line. A product mix, on the other hand, refers to the entire range of products offered by a company, which may or may not be related. Therefore, while Stouffer may have a product mix that includes other food items, their frozen dinners specifically make up their product line. A marketing mix refers to the set of tactics used by a company to promote its products or services, while product equity refers to the value that a brand name adds to a product beyond its functional benefits. Mix consistency is not a relevant term in this context.

The Large Variety of Frozen Dinners Marketed by Stouffer Is