Most people under the age of 25 have a strong belief in their own personal invincibility.An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n)_____ product.
A) heterogeneous shopping
B) specialty
C) unsought
D) relationship
E) exclusive

Question

Quizplus · Accepted Answer

The market segment of people under the age of 25 who have a strong belief in their own personal invincibility would most likely categorize life insurance as an unsought product. This is because they may not see the value or need for life insurance at their age and may not actively seek out information about it unless prompted to do so.

Most People Under the Age of 25 Have a Strong