A(n)_____ refers to brands where at least 20 percent of the product is sold outside the home country.
A) evoked set
B) global brand
C) equity brand name
D) master brand
E) ethnocentric trademark

Question

Quizplus · Accepted Answer

A global brand refers to a brand that has a significant presence in multiple countries, with at least 20 percent of its sales coming from outside its home country. A global brand often has a consistent brand image and positioning across different markets, and may have local adaptations to meet regional preferences or regulatory requirements. Examples of global brands include Coca-Cola, Nike, and McDonald's.

A(n)_____ Refers to Brands Where at Least 20 Percent of the Product